Honda PH opens 15th Flagship Store in Pampanga

MANILA: Honda Philippines, Inc. (HPI) once again strengthened its brand image for motorcycles in launching the first ever Honda Flagship Store in Pampanga, the so-called “Culinary Capital of the Philippines.”

Honda Flagship Store Pampanga is located along McArthur Highway, Cor. San Joaquin, Brgy. Sto. Domingo in Angeles City. The Store is open from Monday to Saturday, 8 a.m. to 5 p.m.

The dealership’s new and spacious branch with above 400 square meter floor area welcomes and captivates customers with a cozy lounge area. The outlet also offers HPI’s complete lineup of motorcycles, including its sought-after Big Bikes. It brings the brand’s signature customer service as well, by ensuring a worry-free after-service experience through their highly trained mechanics and providing Honda genuine spare parts and complete genuine accessories.

Furthermore, Pampanga Flagship Store caters to an emerging motorcycle market in Central Luzon. Angeles City’s accessibility via NLEX, SCTEx, and two major national highways, along with its status as a first-class highly urbanized city, made it the perfect location for the first Flagship Store in Pampanga.

HMSI Angeles, Pampanga branch is the country’s 15th Honda Flagship Store. HPI Vice President for MC Office and SCM Division Jomel Jerezo says that HPI plans to expand nationwide, particularly its Big Bike Network. The goal is to strengthen HPI’s presence in both the existing and growing Big Bike market.

The opening was graced by Mr. Susumu Mitsuishi, HPI President, Kohei Yamamoto, Executive Vice President for the Manufacturing Division, and Jomel Jerezo, Vice President for MC Office and SCM Division. In partnership with Honda’ valued dealer partner Honda Motor Sports, Inc., a distributor of Honda motorcycle products, spare parts, and services under F&MG Group of Companies headed by John Diego, HMSI President and Mr. Tom Ramos, Vice President MC Distribution.

“A true feast to the senses, as the Flagship Store is also guaranteed to provide an expansive array of products and services that are built to satisfy customers' demand for quality but are well-suited to everyone’s budget and lifestyle. From the top-of-the-line Commuter, On and Off Road and Big Bike models, along with genuine parts and aftersales service, it’s a one-stop shop for all our customers’ needs,” said HPI President Susumu Mitsuishi.

“The arrival of HPI’s Flagship Store in Pampanga also means grabbing a share of the city’s lucrative market, especially since it’s a top-of-mind destination for its exciting food scene and rich history,” added HMSI President John Diego.

The opening event for the Honda Flagship Store Pampanga staged a ‘battle of the bands’ contest, an exciting big bike fellowship night, and the unveiling of the 2022 Honda ADV160.

Designed to present new excitements, the 2022 Honda ADV160 serves as the latest edition in HPI’s famous ADV line, noted for commanding look, tires with Semi Dual Purpose Pattern, and comfortable ride. The latest model features upgrades on all fronts from specs to styling and more, making it one of the most anticipated motorcycle launches in the Philippines.

The all-new ADV160 is versatility reimagined as the hands-down favorite everyday ride that promises an exciting sense of adventure whether for city driving or long touring.

In terms of design, the ADV160 not only delivers a unique image that prioritizes riding comfort but it is also designed to make heads turn with its new muscular body design.

Easily noticeable in the new model is a new higher windscreen, adjustable to two levels to provide wind resistance in any situation, whether for city rides or long-distance travel. The seat height is now also made lower from 795 millimeters to 780mm to ensure easy ground reach and better footing for the rider.

Full LED lighting systems on the bike’s headlights and turn signals provide brighter and longer-lasting lighting. The system’s highlight is the LED taillight with an “X” pattern that gives off a futuristic flare. To ensure safety, the Emergency Stop Signal (ESS) feature is designed to flash turn signals quickly when braking suddenly at high speed. This warns drivers of vehicles coming from behind, alerting them to take precautions and avoid a collision.

Other design features of the 2022 Honda ADV160 include a new full-digital LCD meter panel with a sophisticated display and a new large luggage box that has been increased from 28 liters to 30L capacity to store helmets and other items for everyday activities. There is also a wide yet highly rigid-mount matte-brown tapered handlebar, ensuring quick and full control of the vehicle at all times.

Lastly, the tank capacity has been increased from 8.0L to 8.1L to provide a longer cruising range on every ride. It also offers the convenience of having an additional designated area on the fuel tank lid to place the fuel tank cap while fuel is being pumped.

A new generation 157cc, 4-Valve, Liquid-Cooled, eSP+ Engine —- offering advanced technology with 4-valve mechanism and low friction technologies to provide excellent power output and environmental performance — powers the adventure scooter It delivers a maximum power of 11.8 kW at 8,500 rpm and a top torque of 14.7 Nm at 6,500 rpm, which ensure more than enough for a reliable ride that takes you from daily commuting to leisure trips.

The ADV160 also comes packed with exciting features from riding safety to everyday convenience.

One is the new Honda Selectable Torque Control (HSTC), an advanced feature that helps balance the work of the wheel rotation. This prevents the slipping of the rear tires, especially on wet and slippery roads.

Also set to prevent wheel locking and increase stability in case of sudden braking is the Anti-lock Braking System (ABS) with Wavy Disc Brakes. The system provides better braking ability as well as an aggressive look. Also, for long-distance riders, the new USB charging port is a convenient addition to this latest model.

In terms of control, the twin rear suspension is equipped with Showa Subtank to maximize stable damping. It also makes suspension performance more responsive by separating oil and air chambers, making each turn smoother and lighter to the touch.

The wide tubeless tires are another feature worth mentioning as it provides riders with a comfortable ride and better handling. Giving the rider enough time to get off the road safely upon experiencing slow deflation.

Meanwhile, integrated into The all-new ADV160 is an Anti-Theft Alarm and Answer-Back System via the Honda Smart Key System. These make it easier for you to find your motorcycle in a parking location while ensuring its safety.

There is also the Idling Stop System that reduces fuel consumption and increases efficiency, wherein the engine automatically switches off after the vehicle comes to a stop for three seconds. A simple throttle operation launches the engine back into full action.

The ADV160 is available in three color variants: Matte Gunpowder Black Metallic, Matte Solar Red Metallic, and Matte Pearl Crater White with a suggested retail price of P164,900.

Photos from Honda Philippines Inc.

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