Lamborghini Urus SUVs driven across Icelandic coast in 'Esperienza Avventura'

MANILA: Lamborghini has just concluded driving events under the banner “Esperienza Avventura.” Created for customers, the event comes from the desire to combine the usability and beauty of the Urus super SUV with the most adventurous and authentic environments.

Over the course of a month, around 50 Lamborghini customers and guests coming from Europe and the Middle East had the chance to appreciate the versatility of the Urus. The Esperienza Avventura's daily stages of about 300 kilometers crossed some of the most iconic locations on the southern Icelandic coast, and the participants relished the experience of the pursuit of adventure.

“It was extraordinary to see so many Uruses all together in a setting like Iceland, with so many different routes and road surfaces in which to put them to the test,” Lamborghini Chairman and Chief Executive Officer Stephan Winkelmann.

He was joined by Automobili Lamborghini Chief Sales and Marketing Officer Federico Foschini in taking part in one of the stages of Esperienza Avventura.

“'Unlock Any Road,' the positioning concept that customers recognize in the Urus, was expressed here more than ever: not only because of the different landscapes the cars drove across and the decidedly adventurous feel of the event, but also because of the multiple Ad Personam configurations offered on board the car, where the almost unlimited offering of colors and customizations become a reflection of the Urus owner’s personality," Foschini said. 

From the lava flow of the new volcano that appeared in 2021 in Geldingadalir Valley on the Reykjanes Peninsula, to the Kvernufoss waterfall; from the Katla Glacier to the Jokursarlon Glacier Lagoon, the Urus SUVs were put to the test on all types of terrains.

Throughout the entire route that saw diverse weather conditions, the Urus convoy guaranteed easy city driving; the utmost comfort during the longest stages; super sports dynamics on the road; and off-road capabilities along the various routes.

The V8 twin-turbo engine with 650 horsepower and 850Nm of maximum torque at 2,250rpm, proved to particularly beneficial on the more challenging off-road sections. The participants truly explored the versatility of the Lamborghini super SUV in Esperienza Avventura.

Photos from Lamborghini

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