Super SUV Lamborghini Urus reaches production milestone of 20,000 units

MANILA: Automobili Lamborghini reached another record with its Urus as the best-selling model in the shortest time ever.

And since its market debut in 2018, 20,000 units have been produced as the model has been setting sales records for Lamborghini year on year.

Sporting Viola Mithras paint, black brake calipers, and panoramic roof, the 20,000th Urus rolled off the production line before going to its new owner in Azerbaijan. 

The Urus has been responsible for doubling company volumes and the size of the Sant’Agata Bolognese factory. The Urus won numerous awards and accolades, and it has been the “Unlock any Road” protagonist in events worldwide — from the highest roads to the most extreme off-road environments. Urus owners around the world have covered more than 360 million kilometers in total, it is estimated. 

“From the first moment we presented the Urus concept at Beijing motor show in 2012, to its market debut in 2018 and each year since, the Urus has proved its instant and continued appeal as a true Lamborghini, born from our super sports heritage and the world’s first super SUV, the LM 002,” Automobili Lamborghini Chairman and CEO Stephan Winkelmann said.

The Urus is a perfect complement to our super sports model ranges, providing a luxurious and high-performance daily drive for those who identify with our authentic Italian brand.”

Following its launch in December 2017, the Urus was presented to customers in a 2018 world tour. It covered 114 cities in just four months, and more than 70% of initial orders came from newcomers to the brand.

Thanks to its six driving modes for Strada, Sport and Corsa as well as off-road, sand, and snow, the Urus’ reputation for “Unlock any Road” has seen the super SUV set a new high-speed record for ice-driving on Russia’s Lake Baikal and scale the world’s highest drivable road: India’s Umling La pass at 19,300 feet.

The Urus has traversed 6,500 km across Japan, explored the Icelandic rockscapes, excelled on ice and snow tracks in Lamborghini Accademia events, visited the most exclusive destinations of stunning Sardinia, and scaled Italian mountains to visit Christmas markets.

A fleet of Urus showed off their prowess on sand in Portugal’s Nazare beach while champion windsurfer Alessandro Marcianò took to the waves. Urus followed Italian paragliding champion Aaron Durogati on road and off it when he competed in the Red Bull X-Alps race in the Italian mountains.

Through Lamborghini's Ad Personam bespoke service, colors that customers favored on the Urus are Grigio Telesto, Blu Cepheus, and Viola Pasifae. The appeal of the Graphite and Pearl capsules also attracted Lamborghini customers to the colors Nero Noctis Matt (Graphite) and Arancio Borealis (Pearl). 

Automobili Lamborghini’s headquarters in Sant’Agata Bolognese has grown substantially with the arrival of Urus. The factory doubled from 80,000 to 160,000 square meters and established Lamborghini Manufacturing 4.0, the carmaker's innovative approach to production technologies to support assembly-line workers.

More than 500 permanent new staff have been hired from 2015 to 2018 to sustain the Urus project. In 2019, the Urus paintshop was inaugurated and since 2020, the Urus supply chain became more sustainable through replacing the Urus bodies’ transportation by truck with train, and the cut of CO2 emissions by 85%. 

With a four-liter twin-turbo V8 engine with 650hp and 850Nm of torque, the Urus can sprint from a standstill to 100kph in 3.6 seconds. These figures, along with the 305kph top speed, is helped by a four-wheel drive system.

Photos from Lamborghini

Also read: WATCH: Volleyball star Paola Egonu shares attitude with Lamborghini Huracán Tecnica