Land Rover Defender Production Came to an End

MANILA: The buzzing news about the Land Rover Defender coming to end has been confirmed off lately. This car initially came into existence way back in the year 1948. The two other siblings that were introduced in that tenure were Land Rover Series and Defenders Series, before the final name Defender came into existence. After almost 68 years, a decision had been taken in this regard to end the production, though it was very much admired by the royal families as well as the farmers. It is interesting to note that in these seven decades of its life, there wasn't any drastic change implemented in the same. It was earlier informed that its production was about to cease much earlier, however due to its high popularity, it was still continued. The two major reasons behind this step were stringent emission regulations and lack of safety measures adhered.

In the year 2014, there were 17781 Defenders produced, where due to high demand the production increased from 80 to 125 Defenders. Thereby leading to the increase in the land rover sales. This British Car brand also came up with an idea to auction its special edition of its 2,000,000th Defender at the Bonhams Auction House. The reason behind this auction was to grant donation to the International Federation of Red Cross, Red Crescent Societies, and Born Free Foundation. This model had been adorned with leather seats and few SUV alike features.

The major target market for this company had always been farmers centric, in order to uplift them on the agricultural front. The strong competitors of this stud had been Jeep Wrangler, Land Cruiser, and Land Rover Discovery. In conjunction with this, the Jeep Wrangler recently celebrated its 75 years of existence in this year. With this news, it also revealed the information pertaining to its special edition models, namely brand new Jeep Wrangler and Wrangler Unlimited, Jeep Grand Cherokee, Jeep Renegade, Jeep Compass, and Jeep Patriot 2016 versions. This major line-up would focus on presenting performance oriented models efficient for off road driving experience.

The end of land rover defender production, also signals on the probable futuristic perspective of the brand new entry of defender's better off sibling. So, in order to stand in competition with the major competitors, it would need to be enhanced with advanced infotainment system, better safety features, connectivity avenues, and performance oriented attributes. Earlier, the car used to have aluminium metal in chassis, windshield with no scope to tilt, roof racks and spare tire attached at the back door of the Defender.

The defender has certainly left its fond memories for its employees and consumers, though there has been no information floated with regards to the new model production. Yet the users are quite hopeful that a brand new sibling will soon show up. The Jaguar car company has never ceased to surprise its consumers, and there must be certainly an ongoing meticulous planning and market research from its end. This closure might mark a new beginning, where a new model addition could be made on the benchmarks of an SUV.

Also Read: Land Rover Defender Production to be Continued